Managing the Message
Facing Challenges Head On
What are a company's two greatest challenges? Retaining top-performing employees and increasing customer loyalty. Why do some companies succeed brilliantly at this and others fail? The answer lies in message management. Effective message management addresses these challenges and delivers two major outcomes: employees who excel at customer service and customers who are loyal to their brand.
That is Strategic's specialty. Our experienced project managers focus on understanding your need, developing a solution, and delivering it against your schedule and budget. That's why clients turn to us. They know we'll meet their expectations for flawlessly executed projects.
Managing the Message
Companies often spend millions on marketing without bringing employees on board first, but that can be a crucial error. If you engage every employee from the beginning, they become part of the solution and help you deliver results. When employees understand your message, they become empowered to deliver outstanding customer service with current and potential customers. This leads to customers who are satisfied on their first call, not angry about having to make two or more. That's important in increasing your NetPromoter Score (NPS).
Our Strategy Process shows how we help companies succeed.
The Right Strategy Makes the Difference
Understanding
You must build a clear understanding among employees and consumers every time you develop a marketing campaign.
Belief
Employees and consumers must believe that your products will benefit their lives and that you are interested in building a better society.
Action
Whenever there is a break in the Understanding + Belief chain, employees won't deliver excellent customer service and consumers will not be loyal.
Delivering the Message
Design the Strategy
- Business goals
- Measurement of current state and determination of desired state
Plan the Message
- Creating messaging plans by audience
- Developing employee engagement or consumer activities as appropriate
Plan Implementation
- Developing a plan for all activities
- Creating a manager and employee handbook to support messaging
- Designing materials for events
Message Reinforcement
- Branded giveaways
- Interactive online or print media management
Fulfillment
- Organizing materials for delivery to each location
Project Review
- Budget and progress review meetings
- Ongoing measurement and revision of elements as needed
Award Winning Work
Clarion Awards
Association for Women in Communications
Special Purpose Event
Milestone Moments Roadshow
Ace Awards
NY IABC Award of Excellence
Electronic and Digital Communications:
Use Credit Wisely for Business
Educational/Informational Brochures:
Use Credit Wisely for Consumers
Special Purpose Publications:
Use Credit Wisely
Special Purpose Publications:
Pearls
Outstanding Client Roster
Employee Engagement
Marketing Services
Branded Items Build Up Enthusiasm For Your Business
From simple things such as lanyards and badge holders to umbrellas and charging pads, the right giveaway can have a dramatic impact on your company or event. Strategic specializes in finding that perfect giveaway that’s just right for your business. We have a huge catalog of products from which you can select. Whether you’re shopping for employees, volunteers or customers, we’ve got what you need.
Our Team
Senior Team
Strategic was created in 1995. Our senior team has a strong background in helping develop solutions for every challenge. Our can-do attitude is what we are known for and it is part of every project we manage.
Strategic Advisory Team
Financial Advisor
Marketing Advisor
Strategy Advisor
Global Business Advisor and Sales Coach
Communications Advisor
Send Us a Hello!
Strategic Communications Group Inc.
1133 Warburton Avenue, 710S
Yonkers, NY 10701
917-576-9367 • sales@scgnyc.com